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What do you need? As simple as it is powerful, this question is not often asked of women of color. But the answer to this question could be the difference between dreaming of a successful life and living one. In this illuminating webinar, author and PR expert Lauren Wesley Wilson will help to fill this gap for women at any stage of their careers. Recognized as one of the most powerful women in PR, Wilson started her company because at every level of her career— there were questions she needed answered with no one to ask. Lauren’s recently published book, What Do You Need?: How Women of Color Can Take Ownership of Their Careers to Accelerate Their Path to Success, is full of fun stories from her roller-coaster career, personal experience, and actionable tips.

Wilson will help women understand their unmet needs and how to fulfill them as she goes in-depth on:

  • Recognizing the red flags that indicate a workplace isn’t set up for your success
  • How to control your own value
  • How to determine when friendly is too friendly in professional settings
  • Handling imposter syndrome
  • The potential advantages of being the first or only woman of color at a company
  • Why the “network gap” is keeping women of color in stagnant positions and how to build the right network

About the author: Lauren Wesley Wilson, author of What Do You Need?: How Women of Color Can Take Ownership of Their Careers to Accelerate Their Path to Success, is one of the nation’s leading thought leaders on media relations, diversity and inclusion, and crisis communications. At 25, she became the founder and CEO of ColorComm Corporation. Before that, she worked as a communications strategist at a prestigious crisis communications firm in Washington, D.C., where she oversaw media strategy and crisis communications for international governments and stakeholder engagement for consumer brands. She previously served on the Glass Lions Jury at the Cannes Lions International Festival of Creativity in Cannes, France. She graduated with a B.A. in political science and an M.A. in communications. She resides in New York City.

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